What I Do: Building STEM Futures

What I Do is on a mission to amplify and diversify the world of STEM careers by making them more accessible and inspiring to the next generation. Our design approach focused on bringing a sense of movement, energy, and originality to their digital presence. The website now offers a dynamic experience. Users can explore career-building resources, connect with industry partnerships, and dive into video content that showcases day-in-life stories of STEM professionals. Encouraging jobseekers to see themselves in these roles.

The branding was carefully crafted to embody the core of STEM, with the new logo symbolizing connection, progress, and innovation. Incorporating elements like an atom and building blocks, the logo suggests a pathway to new horizons and reflects the collaborative nature of STEM. These symbols are unified to create a logo that evokes “powering on” and connectivity, bridging humanity with technology. The color palette of vibrant purple, green, and deep navy, strikes a balance between grounded expertise and forward-looking vision. The result is a brand that feels energetic, accessible, and inspiring, honoring the diverse voices that make up the STEM field and inviting future professionals to join in a more inclusive, supportive future.